HeyGen vs Arcads: Which One Fits Your Videos?
HeyGen and Arcads both put AI people on camera, but they are built for different jobs. HeyGen is an avatar video platform for presenter, training and translated videos; Arcads is an AI actor studio for video ads. Here is how they compare, fact by fact, from their own websites.
Updated
The short answer
HeyGen vs Arcads comes down to the job: HeyGen fits presenter, training, sales and translated videos, with a free plan, public prices from $29 a month and 175+ languages. Arcads fits talking-actor video ads, with 1,000+ ready-made AI actors and ad presets, but publishes no prices.
Neither site lists customer research or static ad planning; if you sell products online and need to decide what the ad should say, a third option is covered at the end.
HeyGen vs Arcads at a glance
| Criteria | HeyGen | Arcads |
|---|---|---|
| Built for | AI avatar video platform with video translation | AI actor video ads |
| Starts from | A script, a prompt (Video Agent), slides or a document, then an avatar | An AI actor or video model, an ad preset, then editing tools |
| AI people | 500+ ready-made presenters on Free, 700+ on paid plans, plus custom video avatars | 1,000+ AI actors, plus your own AI avatar |
| Languages | 30+ languages on Free; 175+ languages and dialects on paid plans | Translation in 30+ languages |
| Ad-specific features | Not listed on its site (marketing is one of its use cases) | Ready-made ad presets to pick from |
| Free plan | Free: 3 videos a month, up to 1 minute each, watermarked | Free trial mentioned; terms not published |
| Paid plans from | Free; paid from $29/month (Creator) | Not published |
HeyGen vs Arcads in one picture
What HeyGen is built for
HeyGen describes itself as a platform to create AI videos with your personal avatar. Its main tools are Video Agent, which turns a prompt into a video, an AI Studio editor for scripted videos, video translation with lip-sync in 175+ languages and dialects, and custom avatars of yourself.
Its site lists e-learning, marketing, learning and development and sales outreach as use cases. It does not list ad research, static ads or launching ads to ad platforms.
What Arcads is built for
Arcads is built for video ads with AI actors: a library of 1,000+ ready-made actors, your own AI avatar, ad presets, translation in 30+ languages and several video and image models in one workspace.
It publishes no prices: its pricing address returns “Not Found”, and plans appear after you sign up or book a demo. A free trial is mentioned without terms.
HeyGen vs Arcads pricing
HeyGen lists its prices: a Free plan with 3 watermarked videos a month of up to 1 minute, Creator at $29 a month, Pro at $49 and Business at $149 plus $20 a seat. Plans are sold in credits, and the pricing page does not say how many credits one video uses.
Arcads lists none, so the two cannot be compared on price without signing up to Arcads. If a published price matters to you before you talk to sales, that alone decides it.
Which one should you choose?
Choose HeyGen if you make presenter, training or sales videos, need a digital twin of yourself, translate videos into many languages or make videos longer than a few minutes.
Choose Arcads if you make talking-actor video ads and want a large library of ready-made actors and ad presets, and you are fine with getting a quote after sign-up.
A third option for ecommerce ads
If you sell products online, the hard part of an ad is often deciding what it should say. Upadz starts from a product URL, researches the buyer and the ads running in your market, proposes 3 ad concepts, and turns the one you pick into a finished video ad with an AI creator, or into static ads. A video ad costs a fixed 50 credits (720p) or 75 credits (1080p), with a Free plan of 50 one-time credits. We make Upadz, so weigh that accordingly.
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Frequently asked questions
Is HeyGen or Arcads better for ads?
Arcads is built for video ads, with 1,000+ AI actors and ad presets. HeyGen is a general avatar video platform; it can make marketing videos, but its site lists no ad-specific features.
Is HeyGen cheaper than Arcads?
HeyGen publishes its prices, from a free plan to $29 a month for Creator. Arcads publishes none, so you can only compare after signing up or booking a demo with Arcads.
Does Arcads have a free plan?
Arcads mentions a free trial on its homepage, without published terms. HeyGen has a Free plan with 3 watermarked videos a month of up to 1 minute.
Which has more languages, HeyGen or Arcads?
HeyGen lists 175+ languages and dialects on its paid plans; Arcads lists translation in 30+ languages.
Facts checked on against heygen.com, heygen.com/pricing, arcads.ai (checked 2026-10-17), arcads.ai/sitemap.xml (checked 2026-10-17). Prices and features change; tell us if something is out of date.
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