TikTok Creative Center: How to Find Top Ads and Trends
TikTok Creative Center is TikTok’s free hub for ad inspiration: top-performing ads by country and industry, trending hashtags, songs and creators, and the keywords used in ads. Here is how to use it, what the numbers mean and how to turn a top ad’s structure into your own.
Updated
The short answer
TikTok Creative Center (ads.tiktok.com/business/creativecenter) is a free TikTok tool for advertisers. Its Top Ads section lets you filter high-performing TikTok ads by region, industry, objective and time period and sort them by metrics such as reach or click-through rate; its Trends section shows rising hashtags, songs, creators and videos.
Browsing is free; some features, such as Keyword Insights and saving, ask you to log in with a TikTok business account.
How to find top ads in TikTok Creative Center
Open Top Ads
Go to ads.tiktok.com/business/creativecenter and open Top Ads, then the Top Ads dashboard.
Set your market
Pick the region you sell in, your industry and your campaign objective, then a time period.
Sort by what matters
Sort by reach to see what is getting seen, or by click-through rate to see what gets people to act.
Study the first seconds
Open an ad to watch it and read its metrics. Note the hook, the format and the moment the product appears.
What is in TikTok Creative Center
Top Ads shows high-performing ads with filters for region, industry, objective, period and format, and a detail view with the ad’s metrics. Trends shows hashtags, songs, creators and videos that are gaining momentum. Keyword Insights lists words and phrases used in TikTok ads with their performance, and needs a business account login.
The data comes from TikTok itself, so it reflects what works on TikTok specifically, which is often different from what works on Meta.
How to read the metrics
Reach and likes show what got attention. Click-through rate shows what made people act, which matters more for a sales ad. Where TikTok shows a watch-time curve, the drop in the first seconds tells you how strong the hook was.
Treat the numbers as directional: they are aggregated by TikTok, and an ad that works for one brand’s audience and budget is a signal, not a guarantee for yours.
Turning a top ad into a test of your own
Write down the ad’s structure: the opening line or visual, the problem it names, how the product is shown, the proof and the call to action. Then write two or three versions of that structure for your own product, each with a different hook, and test them against each other.
Keep what you take to the structure. Copying another brand’s footage, script or music is not allowed, and it rarely works as well for a different product.
What to note for each top ad
- The hook in the first 2 seconds
- Who is speaking: creator, founder, voice-over
- When the product first appears
- The proof: demo, result, comparison
- Captions and on-screen text
- The call to action at the end
From TikTok research to a finished TikTok ad
Upadz writes TikTok ads the way top ads are built: a hook for the first seconds, an AI creator speaking to the camera, captions and an on-screen hook for sound-off viewers, and a call to action. Paste a product URL and it writes 3 hook-led concepts; the one you pick becomes a finished 18–20-second vertical video for a fixed 50 credits (720p) or 75 credits (1080p).
TikTok asks advertisers to label realistic AI-generated ads with its AI-generated content setting, so switch it on when you upload an Upadz video.
Keep reading
Frequently asked questions
Is TikTok Creative Center free?
Yes. Browsing Top Ads and Trends is free. Some features, such as Keyword Insights and saving ads, ask you to log in with a TikTok business account.
How do I find the top ads in my industry on TikTok?
Open Top Ads in TikTok Creative Center, choose your region, industry and objective, pick a time period, and sort by reach or click-through rate.
Can I copy an ad from TikTok Creative Center?
No. Use top ads to learn structure, such as the hook, the format and the proof, and make new creative for your own product. Reusing another brand’s footage, script or music is not allowed.
Do AI-generated TikTok ads need a label?
Yes, when they contain realistic AI-generated images, video or audio. TikTok requires a label on realistic AI-generated content and gives advertisers an AI-generated content setting when they upload.
Facts checked on against TikTok Creative Center, TikTok Support: AI-generated content. Prices and features change; tell us if something is out of date.
Make your first TikTok ad
Paste a product URL and compare 3 hooks before you render anything.
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